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　　我想Terry Heckle先生之所以選定了美人魚為標(biāo)志，主要是取意為其吸引人的能力。
　　現(xiàn)在，在西雅圖Pike's Place Market starbucks還保留著原來版本的logo。
　　針對星巴克的美人魚很大的一個(gè)爭論是就這一形象究竟是Sirens，還是Mermaid展開的~
　　我參考的一篇重要文章How the Starbucks Siren Became Less Naughty 中也說到關(guān)于Sirens的解釋。他在文中提及：
　　Basically, from what I gathered from different sources, including that book, there is a lot of confusion between the different mythological half-women. Typically they are called Sirens - both the half-bird/half-woman and the half-fish/half-woman varieties. The fish type are usually called Mermaids. Both types according to the ancient Greeks were in the business of seducing mariners with songs and promises of sex and then killing them, but Hans Christian Andersen and Disney mostly made everybody forget that.
　　他認(rèn)為Sirens 是指半獸半女人的妖怪 包括半魚半女人 以及半鳥半女人等很多種類。而半魚半女人的則才被稱為Mermaid.為此我也查找了手中的資料。
　　摘錄其中一些如下：
　　The Sirens
　　In Greek mythology sirens were sea nymphs who lured sailors with their sweet singing, causing their ships to founder. Odysseus overcame the temptation by tying himself to his ship’s mast as shown in this painting by 19th-century French artist Leon Belly in the Musée de l’Hotel Sandelin in Saint Omer, France.Encarta Encyclopedia
　　Microsoft Encarta Reference Library 2005.
　　而我的1929年的第14版大英百科全書Encyclopaedia Britannica 更詳盡的指出：
　　In Greek mythology, The daughters of Phorcys the sea-god. or, in later legend of the river-god Achelous and one of the nymphs. In Homer their are two in number; their home is an island in the western sea between Aeaea, the island of Circe, and the rock of Scylla.。
　　可以肯定的是，她們用歌聲迷惑水手。Odysseus (奧德修斯)因得到Circe（能將人變豬的女巫）的警告，用蠟封住自己的耳朵，而逃過Sirens的歌聲…
　　所以我認(rèn)為，把Sirens翻譯成美人魚也未嘗不可，盡管還有Mermaid一詞，有的星巴克店員會(huì)將她說成海神一類，其實(shí)倒也算不上錯(cuò)誤。
　　而且Odysseus遭遇Sirens的地方就在意大利，同我們遭遇espresso的地方差不多~不知道是否Terry Heckle也是這么想的（哈哈哈，我開始胡說了。）
　　星巴克選取這個(gè)標(biāo)志簡直是太恰當(dāng)了，盡管美人魚有些壞名聲，可是咖啡又何嘗不是呢？星巴克的美人魚不唱歌，取而代之的是她手中的咖啡杯，其中的香氣正如歌聲，你要想學(xué)Odysseus，恐怕只好用蠟封住自己的鼻子了。
　　而得益于星巴克的發(fā)展 設(shè)計(jì)師們也賦予了美人魚越來越豐富的形象。新的周年綜合的包裝上我們終于看到了美人魚的全身像，而且不同于設(shè)計(jì)的版本，而是又回到了寫實(shí)